How it all started
The Story of NHF
In November 28, 1997, she heard a gentle yet familiar voice, “You are to embark on another chapter of your life, fulfilling a greater calling – that is to start a health supplement company and expand it nationwide, opening health seminars throughout the country, whilst dispensing love and good health to others”. It was a challenging mission; with so much to plan alone: finances, manpower, locations, marketing, etc.
Nevertheless, clinging gallantly to her novel mission, she ceased the operation of her naturopathic clinics and recruited a new team for her new endeavor. With the help of a close friend, she devised a marketing plan which she proposed to her father, raising the initial capital. Finally, in 1999, she founded Natural Health Farm (NHF).
NHF started off as a MLM (multi-level marketing) company and quickly grew to over 50,000 distributors/members within two years. In 2003, the company was enjoying brisk business when Dr. Jessie Chung, ND, MD dropped a bombshell. She wanted to change the MLM business model into retail. The reason was to improve product visibility on shelves and reduce prices to make them more affordable. To stand out in the competitive market, she started training a group of nutritional consultants and assigned them to retail outlets to provide professional, nutritional consultation and advice to the customers.
The brand went through ups and downs and we are grateful that we managed to build a solid foundation. To date, we operate 300+ retail & franchise outlets in Malaysia, USA, and Brunei, sharing the same vision and mission: to help others live healthily and blissfully. Besides retailing, NHF has also branched into nutritional education, manufacturing, and organic farming.
Over the course of 20 years, NHF has passionately pursued the creation of products and resources that support the health and longevity of the human body, skin and hair, helping tens of thousands find their paths to a beautiful life.
Dr. Jessie Chung, ND, MD with Professor Ludmila Korkina and her team.
Dr. Jessie Chung, ND, MD performed her clinical practice in the First Affiliated Hospital of Guangzhou University of TCM, China
“To build a genuinely healthy and blissful life for every family in the world”
We serve with love
We provide effective & natural health solutions
We offer professional nutritional consultations
Extended History
Natural Health Farm (NHF) is a chain of 300+ retail outlets and service centers located mostly in shopping malls and hypermarkets nationwide and abroad, with its principal activities in retailing nutritional supplements, organic foods, healthcare-related products and nutritional consultation.
We were founded by Dr. Jessie Chung, ND, MD in 1999. Besides in Malaysia, we operate outlets in the USA and Brunei. A wide-range of products is offered, including vitamins, herbs, minerals, supplements, natural skincare products, slimming products, and organic foods.
NHF obtained the Franchise License from KPDNKK in December 2011 and began its franchise business.
Natural Health Farm’s Outlet
NHF employs a 380-person workforce comprising of qualified nutritionists, outlet assistants, management team members and various departmental staff. Each outlet is operated by at least one qualified nutritionist to provide comprehensive nutritional assistance to our customers. We promote persistent health care through balanced nutrition intake, nourishing diets, healthy lifestyles and detoxification.
Over the course of over 20 years, NHF has passionately pursued the creation of products and resources that support the health and longevity of the human body, skin and hair, helping tens of thousands find their paths to a beautiful life.
Award & Achievement